Wednesday, January 25, 2017

Headtalker, Thunderclap...which to choose??? by Suz deMello (#marketing #promotions #Thunderclap #headtalker)

I recently ran a Thunderclap campaign to support my long novel Temptation in Tartan.  I encountered some difficulties getting enough supporters by the date my promo company and I chose, to coincide with another promo campaign. Normally I don't do that--I'm better able to assess the value of a promotional device if I don't run them at the same time. 

My promo gal told me that Thunderclap, though free, charges a whopping $55 to change the date, which prompted me to investigate alternatives for the future. 

Both are "crowdspeaking" platforms. When you enlist supporters, each presses a button that permits their system to tweet or post about your book (or any other product or message) at exactly the same time. The object is to create a "disturbance in the Force," i.e, to get your book or product trending.

So which should you choose?

Both are free. However, as I mentioned, Thunderclap will not allow a user to change a date without a steep charge: $55. Plus, 100 participants is the minimum required for a T'Clap to drop, and if a user doesn't garner enough participants, all the effort required to get even 99 is wasted.

Kickstarter suffers from the same issue. If a user doesn't hit the monetary goal, all funds pledged are lost. That's the reason Indiegogo has been so successful.

Headtalker seems the better platform. No minimum number of supporters necessary, and a shorter lead time--one day as opposed to three, though in reality people will need at least a week or two to get enough supporters to make the effort pay off.

Hope this info helps other authors as well as others with products to flog. Good luck!


Just FYI, here's the book and its blurb:

She has to marry a monster. 

Rumors have followed the chieftains of Clan Kilborn for centuries. Said to be descended from the Viking berserkers, they are ferocious in battle, known for tearing off the heads of their enemies and drinking their blood.

But English noblewoman Lydia Swann-Williston will marry Kieran, Laird Kilborn, to bring peace to the Kilborn lands after the horror of Culloden and the brutal pacification. A widow, she also brings needed wealth to the clan. For her part, eighteen-year-old Lydia wants children. With her husband killed at Culloden, she will make a new life in the Highlands. 

The old chieftain of Clan Kilborn also died in battle, and Lydia hopes the new young laird will lack his ancestors' ferocity. 

She was wrong.


Tina Donahue said...

I find on Thunderclap you can support on all platforms. Not true on Headtaker, at least for me. It lets me support on Twitter, but not FB.

For Thunderclap, I ask my street team, author friends, and the romance groups I'm in to help support the campaign. I'm also a member of the Thunderclap and Headtalker support groups on FB. That way I'm able to get the required supporters for each campaign.

Hope this helps.

jean hart stewart said...

Never have understood Thunderclap..I'm sure I should try harder but somehow it defeats me. I think it's so impersonal. Love you new cover Suz, and the story sounds great. As a Stewart I love all things Scottish....

Suz said...

Thanks for your comments. Much appreciated!