Tuesday, December 24, 2013

Making Short Buy Links for Books @kayelleallen #authortips #giveaway

At the Mercy of Her Pleasure 
I'm Kayelle Allen, and this is my first post on Sweet N Sexy Divas. Thank you, Tina (and the other Divas) for having faith in me. I've taken over posting on the 24th of each month, so I thought I'd use this one to share some of my expertise. I'm the founder of Marketing for Romance Writers, a no-cost, peer-mentoring group for authors. I try to find helpful information to share on the group, and this is one tip that many have told me they find useful. I'm also the author of ten books, and I'm always sharing a link to one of them. This tip has helped me many times. Ready to learn a cool trick? Let's get started.

Have you ever emailed someone a link for a book, and had them email back and tell you the link doesn't work? Or maybe you posted it on a Yahoo group, and it ended up wrapping around the end of a line and breaking. Or you want to share an article with someone, so you paste the link in an email or text it to them, but it gets broken by the system. Here's how to stop it.

Go to any URL shortener

I use http://is.gd for shortening links. They are members of Memset, and follow a code of ethics. Find out more about them here: http://is.gd/ethics.php The site also allows you to log pageviews, and you can customize your links. This is helpful if you plan to create short links for a series of books. I've listed other sites at the end.

Create a Common Book Name

Each book gets a common name. My book At the Mercy of Her Pleasure has a long title, so I changed it to atthemercy. Find an abbreviation you can remember.

Create a Common Store Name

Each bookstore or bookseller gets a common name as well. Here's what I use. All are lower case.
Amazon = amz
Barnes and Noble = bn
All Romance eBooks = are
Powell's = pow
Kobo = kobo
Sony = sony
iTunes = itunes
Smashwords = smsh
Createspace = spc (or crspc)

Put Them Together

Combine the URL shortening site, the book abbreviation, and the abbreviation for the bookstore.
Barnes and Noble: http://is.gd/atthemercy_bn
This means it's easy to write down for someone if you're talking and they ask where to get your book, or you can't look it up. You only have to remember the abbreviations and you're good to go.

Sites to Try

Here are several good ones. There are many more. If you use HootSuite, it has its own shortener. So does Tweetdeck.

Hot Tip

If you use is.gd, be sure to check "customize" when you make the short link, and check "Log statistics for this link" as well. To follow up and check your stats, enter the URL in your address bar, and add a hyphen. This will tell you where the link is directing people, and give you the option to check your stats, or obtain a QR code for print (which smart phones can scan). Try it here: http://is.gd/atthemercy_amz- You can also add a hyphen routinely so people will see where you're directing them.

Following this procedure will help you gain control over your links. Your buy links and long URLs will never break again. You'll be able to remember them much more easily, and you'll know how many people are clicking. Once you make these, use them everywhere, and you'll discover which sites are sending traffic in the direction you want it to go.
Coming Jan 2014: Tales of the CHOSEN


Thank you for coming over to see me today. It's the day before Christmas here in the US, and in the spirit of the holiday, here's a free gift for you! Please accept The Tarthian Empire Companion Book, First Edition. This is 23 pages of images and info about Tarth and all the other places in the empire, where many of my books take place. When you click it, this will either offer you a download, or open in a new window, depending on your settings. To read it, you need Adobe Reader, available free. http://is.gd/seeTarthCity

Hang Out with Kayelle


Kayelle Allen said...

Excited to be here finally! I've been looking forward to this. ^_^ Happy Holidays everyone.

Tina Donahue said...

Welcome, Kayelle!!

And thanks SO MUCH for the great info. Very helpful.

Hope you and yours have a fantastic holiday season and a prosperous New Year!!! :)

Fiona McGier said...

Welcome Kayelle! Nice to see you here also, since I'm already a member of Marketing for Romance Writers. Happy holidays to you!

Kayelle Allen said...

*waves to Fiona* Same back to you :) Good to be here.

Victoria Zumbrum said...

Thanks for the giveaway. Happy New Year. Tore923@aol.com

Kayelle Allen said...

You're some welcome, Victoria!