Saturday, February 19, 2011

Book Trailers As Promotional Tools

I've made a book trailer for each of my books since IOU and while it's a nice marketing tool to get the word out, unless people visit your You Tube channel or you advertise it in your signature line or announce it, not too many people are going to know it's there. Unless by some curious fluke it catches on.

I still haven't figured out why the IOU book trailer has had over twelve-thousand hits. I'd love to have as many sales but unfortunately, that hasn't been the case. So why do I continue to make them? Because it's fun and relaxing and after a bit, I realized that structuring the text storyboard led me to improving my blurbs. And trust me, that was a big plus:) The other big plus is that it's free. All it costs me is my time.

I'm going to leave you with the trailer and if you make a comment today you could win a download of CROSS MY HEART.

Paris Brandon


Tina Donahue said...

I LOVED Cross My Heart - great book - I recommend it highly to everything.

Wonderful video, Paris. :)

Paris said...

Thank you Tina:) I'm so glad you enjoyed it!

Sarah J. McNeal said...

Very helpful information, Paris. I have often wondered if it was worth it to make a book trailer. I loved the trailer for Cross My Heart and I could see how it helped you form a good blurb. Still hard to believe you could make the trailer yourself. Amazing.

Paris said...

Thanks,Sarah:) After years of thinking that a synopsis was the most frustrating part of writing I was presented with the blurb challenge and I quickly changed my opinion!

Carol L. said...

Nice job. :)I love watching book trailers.
That's great that they're free too. :)
Carol L

Cathy M said...

Great job on the trailer, Paris. Gives us a hint of the chemistry between these two, plus that bit of suspense that makes you want to read more.

caity_mack at yahoo dot com

Redameter said...

As long as you keep them simple like Pairs has they are free, but they can cost money if you use many pics in it. If you stick basically with your cover, then there is no expense and it's a clever way to market your book.

I applaud you. I've made several and with many pics too. But it down right scares me about the pics and music some time. I found one guy on the net that gave me permission to use his and I did. But narrowing the pics to a limited amount is the key to producing a trailer that is cost effective.

Great job, like the music, where's you find that?

Love and blessings

Harlie Reader said...

I like book trailers because for me, I can "see" the book before I buy it. I like blurbs but to actually "see" the book is better for me.

Adore your books, Paris. Thanks for info.

Paris said...

Hi Carol,
Glad you liked it!

Paris said...

Cathy, glad it makes you want to read more, LOL!

Paris said...

Rita, yes you can spend money upgrading to an account that allows you different scripts and fancier bells and whistles but I haven't gone that far yet. I may try the Microsoft software for movie making but I've been warned several times that it's complicated. I don't care for complicated:)

The music was on the One True Media site and after I have my text and photos loaded, I start playing with the music to see what fits the mood I want to convey.

Paris said...

Harlie, thanks for letting me know that seeing the books is more important for you. Feedback from readers is always welcome!

Teresa K. said...


When purchasing a ebook it's important to be able to see the cover and read the blurb or excerpt. The trailors help alot. Because it peaks your interest to read the blurbs and excerpts.
For me this is what makes or breaks the ebook for me. If it grabs me I will buy it.

Great job Paris on the trailor. Going to your site to read excerpt on this book.

tcwgrlup41(at) yahoo dot com

Paris said...

Teresa, thanks so much for the input about what makes or breaks a book for you. So glad you liked the video:)

Paris said...

Congratulations, Teresa K.! You've won a download of Cross My Heart:) Thanks again for your lovely comment!

Rawiya said...

I've only made two but yes, I agree with you. They are relaxing and they really improve your blurb skills.

I have noticed I can do them without spoiling the story.

Nice post!